{"id":34598,"date":"2023-01-18T23:03:04","date_gmt":"2023-01-18T22:03:04","guid":{"rendered":"https:\/\/zarautzon.org\/?p=34598"},"modified":"2026-10-17T20:01:27","modified_gmt":"2026-10-17T19:01:27","slug":"metaverso-lozano-zarautzon","status":"publish","type":"post","link":"https:\/\/zarautzon.org\/es\/metaverso-lozano-zarautzon\/","title":{"rendered":"\u00abLos entresijos del Metaverso\u00bb"},"content":{"rendered":"<p align=\"justify\">El empresario y especialista en tecnolog\u00edas creativas <strong>Pedro Lozano<\/strong>, cofundador de IMASCONO, ofrecer\u00e1 la charla <strong>\u00abLos entresijos del Metaverso\u00bb<\/strong> el <strong>martes 24 de enero, a las 19:30<\/strong>, en el <strong>Modelo Aretoa<\/strong> de Zarautz, invitado por ZarautzOn.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34599\" src=\"https:\/\/zarautzon.org\/wp-content\/uploads\/2023\/01\/A4-%C2%B7-Pedro-Lozano-734x1024.png\" alt=\"Cartel de la charla \u00abLos entresijos del Metaverso\u00bb, con Pedro Lozano\" width=\"465\" height=\"649\" \/><\/p>\n<p align=\"justify\">Metaverso, Web3, NFTs, Blockchain&#8230; <strong>El nuevo internet es ya una realidad<\/strong> gracias a las inversiones estrat\u00e9gicas de las principales empresas tecnol\u00f3gicas y est\u00e1 transformando todo tipo de sectores: desde el entretenimiento hasta la industria de la moda, pasando por el ecommerce, gracias a un nuevo modelo de consumo basado en los NFTs.<\/p>\n<p align=\"justify\">El objetivo de la ponencia es entender el ecosistema digital que conforma el Metaverso y descubrir algunas de las aplicaciones actuales que estos mundos virtualizados y \u00abgamificados\u00bb (anglicismo que significa llevar el juego a \u00e1mbitos como la formaci\u00f3n o el propio desempe\u00f1o del trabajo) nos ofrecen. Teniendo en cuenta que el valor de este mercado podr\u00eda alcanzar los 5 billones de d\u00f3lares en 2030 seg\u00fan McKinsey, es necesario comprender su funcionamiento y empezar a explorar este nuevo modelo de internet.<\/p>\n<h4 style=\"margin-top: 1.8em;\" align=\"justify\"><strong>Martes 24 de enero, 19:30 horas, en el Modelo Aretoa de Zarautz.<\/strong><\/h4>\n<p align=\"justify\"><strong>Entrada libre.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metaverso, Web3, NFTs, Blockchain&#8230; El nuevo internet es ya una realidad gracias a las inversiones estrat\u00e9gicas de las principales empresas tecnol\u00f3gicas y est\u00e1 transformando todo tipo de sectores.<\/p>\n","protected":false},"author":1,"featured_media":34916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[844,847,846,820],"class_list":["post-34598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conferencias","tag-ciencia-y-tecnologia","tag-metaverso","tag-pedro-lozano","tag-zarautzon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Los entresijos del Metaverso&quot; - zarautzOn<\/title>\n<meta name=\"description\" content=\"Pedro Lozano (IMASCONO) habl\u00f3 en Zarautz del Metaverso, la Web3, los NFTs y el Blockchain el 24 de enero de 2023. 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